Est. — Ancestral nutrition, engineered
The
whole
animal.
The
whole
you.
Hundreds of carnivore recipes and training sessions, built for video. Plus the one thing no other app has — the Nose-to-Tail Score, which turns eating the whole animal into a daily game.
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Why nose-to-tail
Muscle meat alone leaves gaps.
Retinol and copper from liver. Collagen from connective tissue. Omega-3s from seafood. Choline from eggs. APEX turns eating the whole animal into a daily 0–100 score, so you close those gaps without counting a single macro.
The case for meat
We didn't invent this diet.
We remembered it.
Humans hunted, thrived and built brains on animal foods for millions of years. Here's what people report when they return to it — and the history behind the movement.
What people report
One rule — eat animal foods. No counting, no tracking apps at dinner, no decision fatigue.
Protein and fat are the most filling nutrients there are. Cravings and constant snacking often simply fade.
Strip everything back and your body tells you exactly which foods were causing bloating, skin or gut trouble.
Near-zero sugar and starch means the spike-and-crash rollercoaster disappears. One fuel, all day.
Effectively a maximum-protein diet — the ideal recovery fuel for strength training.
B12, haem iron, zinc, creatine, carnosine, omega-3s and retinol — all easiest (or only possible) to get from animals.
Honesty corner: these are commonly reported experiences, not guarantees — long-term studies are still limited, and health contexts differ. Speak to a professional before a major change.
The story of meat
Cut-marked bones show our ancestors butchering large animals millions of years before farming existed. Hunting wasn't a side hustle — isotope studies of Ice Age humans place them among the top carnivores of their world. Meat is the original human food.
The Inuit built vigorous lives on fish, seal and whale in a land with almost no edible plants. The Maasai of East Africa raised warriors on milk, meat and blood from their cattle. Early researchers repeatedly documented both as strikingly robust — on diets that were almost entirely animal.
Arctic explorer Vilhjalmur Stefansson swore he'd lived for years on meat alone with the Inuit. Doctors didn't believe him — so he and colleague Karsten Anderson spent a full year eating only meat under medical supervision at Bellevue Hospital. Both men finished the year in good health, and the results were published in a leading journal.
Hundreds of thousands of people are rediscovering animal-based eating — for simplicity, for elimination, for performance. What's new isn't the diet. It's that now you can measure it: nose-to-tail scores, nutrient reports, energy diaries. That's why APEX exists.
Facts worth knowing
Vitamin B12 exists naturally only in animal foods — there is no plant source.
Human stomach acid is dramatically stronger than most omnivores' — closer to that of dedicated meat-eaters and scavengers.
Fresh meat prevents scurvy. Polar explorers stayed scurvy-free for years on meat alone — lightly cooked meat preserves its vitamin C.
Liver is the most concentrated natural source of vitamin A on earth — nature's original multivitamin.
Beef delivers creatine and carnosine — performance compounds plants simply don't make.
A ribeye is effectively zero-carb — its blood-sugar impact barely registers.
Ready to try it properly?
401 recipes, guided workouts and the only score that measures whole-animal eating.
Community
Success stories
Real experiences from people eating this way. Share yours — stories appear after a quick review.
Share your story
The kitchen
Recipes
0 ideas — from strict salt-and-meat to carnivore desserts.
My Meal Week
Tap ＋ on a day to plan a meal · tap a meal to open itNothing matches. Try clearing the search or filters.
The gym
Train
0 sessions — high protein means high recovery.
My Week
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Only on APEX
Today
Build your plate, hit your targets, and watch your Nose-to-Tail Score fill.
Today's Plate
Nose-to-Tail — last 7 days
Net energy — last 7 days
Coaching
Learn & advice
Everything you need to start carnivore well and keep it working.
Members
Your account
One account, every device — your streaks, plans and Pro access travel with you.
Why sign up?
- Never lose your streak — your Nose-to-Tail score, plates and workout plans back up automatically.
- Move between devices — start on your phone, carry on at home.
- Pro that follows you — your membership works on every device you sign into.
No passwords to remember — we email you a secure sign-in link each time.
Membership
Go Pro
Everything in APEX, unlocked. Cancel anytime.
🔒 Secure payment via Stripe. Your card details never touch this app.
The details
About APEX
APEX is the complete carnivore companion — eat, train, track — built on one idea: the whole animal, measured properly. No calorie religion, no plant-based guilt, no ads. Just meat, muscle and numbers that mean something.
Everything inside
From strict salt-and-meat to 13 world cuisines and Cheat Day — each with its own photo, real quantities and cookbook-grade method.
Photograph any plate and the AI logs its calories and macros to your day — breakfast, lunch or dinner, automatically.
The only score that measures whole-animal eating — muscle, fat, organ, egg, seafood, marrow — out of 100, daily.
Meals in, training out. Net calories, protein targets and a muscle-building signal, charted across your week.
Strength to sprints, every move with a form cue, tick-as-you-go progress, rest timer and a weekly planner.
Your week's food, graded nutrient by nutrient — with the exact recipe to fix each gap.
Any recipe or your whole day's plate, exported as a tickable list for the shops.
Installs to your home screen, works with no signal, and your tracking data lives on your device — not our servers.
Install in ten seconds
- Open in Safari
- Tap Share ⬆
- Add to Home Screen
- Open in Chrome
- Tap the ⋮ menu
- Install app
- Open in Chrome/Edge
- Click the install icon in the address bar
- Launch from your dock
Questions, answered
Is APEX free?
The core app is free to explore. APEX Pro unlocks everything — see the Go Pro page for plans. Cancel anytime.
Strict or relaxed — which am I?
Strict is meat, salt and water. Relaxed adds dairy, spices, the odd berry or a spoon of honey. The Recipes page has a switcher for each — start relaxed, tighten if you want to.
Does it really work offline?
Yes. Once installed, the whole app — recipes, workouts, your tracker — runs with no connection. Photos load when you're back online.
Where is my data stored?
Your plates, streaks, workout plans and progress live on your own device. Nothing is uploaded unless you submit a story.
Is this medical advice?
No. APEX is for information and inspiration only. A fully carnivore diet is a significant change — speak to a qualified professional first, especially with any health condition.
The whole animal. The whole you.
apex-carnivore.com — built for people who take eating seriously.